Proudly Australian.
Patriotic and Bold

Australia First was born from a simple idea: that Australians deserve headwear that actually means something. Not just a cap — a statement. A symbol of pride in who we are, where we come from, and what we stand for.

Our Story

Our story began when we were looking around to find headwear that truly captured our belief as patriotic Australians .

In our search, we were flooded by lame MAGA hats replacing America with Australia and cheap printed hats with profit being prioritised over spreading a message. As a result, we made a new hat ourselves; one that truely encapsulates the nationalist identity and is made with hats of the highest quality.

Design Choice

Green and gold isn't just a colour scheme, it's the colour of the eucalyptus leaves around us, the riches in our soil and the colours we wear when representing our country. That’s why our new product line embraces it all, including our country’s flag, seen on all our products 

Our Truckers cap comes in colours of the sea, beige and blue all through. This unique 2 tone cap was made with one thing in mind. To be bold, proud and show our love for the sea.

Who We Are

Australia First is a small, passionate business that cares deeply about spreading patriotism in a fashionable way. Every product we put out was stitched with a design made here in Australia and was made, packaged and shipped as you bought it. We use a print on demand manufacturer and distributer, allowing us to keep our message going without the need of heavy capital costs that plague small businesses. 

Australia First hats and beanies are for the proud Australians, the ones who love this country deeply and want to wear our flag loud and proud. Get your today at Australia First.